Cosmetic companies frequently face regulatory challenges due to improper or exaggerated claims. The EDA Claim Guideline clarifies the boundary between cosmetic and therapeutic claims. Understanding this boundary is critical for companies aiming to avoid reclassification.
Cosmetic vs. Therapeutic Claims
Cosmetics claims generally relate to:
Restoring physiological function
The moment a cosmetic product claims medical benefit, it may fall under pharmaceutical regulation.
Such statements typically require clinical evidence and drug-level registration.
Cosmetic claims must be supported by:
Practical Advice for Cosmetic Brands
2. Align marketing with product classification.
3. Review all digital advertising.
4. Train marketing teams on regulatory boundaries.
Key Takeaway
Claim compliance is not a marketing limitation, it is a regulatory safeguard. Proper positioning ensures smooth notification and long-term sustainability in the Egyptian market.
